live streaming service

Last Updated on April 8, 2024 by Umer Malik

As we are moving towards a digital era, live streaming is one of the most influential ways of standing out from the crowd. The best part about live streaming services is that you can stream your on-ground event over the internet to expand your reach. In today’s technologically advanced and internationally secure society, live streaming of events is becoming standard. In order to connect with their audience, more organizations and businesses now feel the need to learn how to live stream an event.

It is imperative that you learn how to live stream an event right away because there is still a high demand for access to such events. It is important at this time to learn how to live stream an event because there is high demand and better opportunities for businesses associated with it. Any event can be live streamed such as 

  • Concerts
  • Graduations
  • Webinars
  • Meetings 
  • Ceremonies
  • Sporting events
  • Conferences

Why Live Stream an Event?

There are many beneficial reasons behind the fact that organizations live stream their events. Live streaming gives your business an additional way to make money. It gives you the opportunity to create strong brand awareness among the internet audience, to create a sense of community, or to give your targeted audience an immersive experience of your events. Make sure to utilize the proper live streaming services in Dubai to boost live stream engagement and take it to the next level. Some of the best benefits are;

Expand your reach

Live streams can be watched from anywhere, and it is a great opportunity to make your content available for those who, for some reason, won’t be able to attend your in-person event. It is obvious that you will be able to connect to more audiences virtually. This is an extremely great way to expand your reach at a very reasonable cost. 

Increase participation

Not everyone is available to come to on-ground events, due to various reasons, health, travel cost, time, or others but with live streams you are breaking that barrier. The live stream will increase participation.

Know your audience

When you live stream your event with a professional live streaming service provider that offers analytics, you can discover the location of your audience and how they interact with your content in real-time. As a result, you may be able to use live event streaming analytics to produce more customized events in the future. 

Encourage your in-person audience

In every sport, you know when the camera turns on people how they love to be on camera. So apply the same rule to your in-person audience and encourage them to be on camera. This way, you will engage your audiences both remotely and in-person.

Don’t forget the virtual audience

Ask your virtual audience to tweet about the event or to respond to questions as it is happening to increase engagement and investment.

Share the precious moment

Live streaming an event is a wonderful way to share memorable moments with viewers all over the world. Make all special moments virtual instead of limiting who can attend graduations, product launches, or other events by requiring attendees to be present in person. 

How to Live Stream an Event: A Step-By-Step Guide

Investing in live streaming is the best investment anyone can think of in 2022. Well, there are a few aspects you have to learn before reaching the steps that the right team and webcast service provider can help you to achieve all your targeted goals. So let’s start with the first step; Which is 

Identify your goals and objectives

There is nothing to tell you about this, as every individual needs to know their goals and objectives before planning any event, so the same rule implies it. If you are thinking the same, then we will say nothing much, just a little information like type of event, budget, ROI, what you want to achieve, and all your objectives you want to fulfil.

Planning is vital

Once you are aware of your detailed objectives and goals, you can easily plan your live stream. In the planning section, you need to properly plan the event in terms of where it is going to be held, the agenda, who is going to be the speaker/guest, equipment (camera, microphones, sound system, etc.). 

Choose the live streaming services providers 

There is nothing more challenging than choosing the right professional live streaming services provider. As they are the ones who make your vision into reality. A team of certified professionals with technically advanced features such as high-quality streaming, the addition of logo, fully customized interface and streaming to various platforms at a single time is necessary. 

Before choosing the best plan for you, we advise taking the time to compare a number of streaming services and utilise free trials. For instance, Dreamcast provides a feature-rich free trial so that you can evaluate our service in comparison to other broadcasting options.

Set all your equipment

This is not for you to do, but guiding the team is your responsibility. At what corner do you want to cover in your live stream, audio, and all others? 

Create your channels

There are many organizations that use social platforms for their live streams as well. Some of them like to make their own platforms. But there is a cache if you wanted to monetize your live stream or wanted to be available for a selected audience then you can hire a webcast service provider. 

Test before streaming

A dry test is always needed before you start your stream. Testing all the equipment, sound checking, if your software is working properly, and everything else is the best approach for an error-free streaming. 

Testing your streaming setup is also a good idea so you can find any weak points and know where you need to have backup options available. You should prepare for a live stream event by setting up reliable backup plans. Additionally, you can cater to all the issues that can be a hassle. 


In the end, there is nothing much to say, but when planning an event to stream live, particularly in Abu Dhabi and Dubai, then it must be to promote your event. As there are multiple events occurring at the same time, promotions are necessary to make yourself stand out from the crowd. Make sure to use reliable live streaming service providers with good features and offerings which helps in making your event engaging.

Apart from this if you are interested to know more about Key features of a live streaming platform then visit our Tech category.