Having an online presence is vital for every business. Businesses should also invest in solid eCommerce websites. A website for any eCommerce business is just like having a store. An empty store with poor design won’t attract customers. So, it’s crucial to build a decent eCommerce website to maintain traffic and revenue.
Creating and maintaining an eCommerce website is easier said than done. There are many things to consider, and the learning curve is steep. If you’re looking to create an eCommerce website but aren’t sure where to start, don’t fret.
In this article, we’ll list five deadly errors you want to avoid to run a successful eCommerce website and leave a good impression on your customers. Here are five mistakes you do not want to make when running your eCommerce website.
Not Understanding Your Audience
You should be aware of who you are catering to. Your audience is critical, so having enough knowledge and insight will help you. They’ll be the ones who purchase your products.
A fatal mistake any eCommerce business can commit is not understanding its audience. Without knowing your audience, you won’t know what they like, what they prefer, and what they dislike. When you create something that no one is interested in, it’s a waste of time and resources, which is why market research and studying your audience are crucial steps for running an eCommerce website.
Poor UX and Website Design
The second most fatal mistake for every eCommerce website is having poor UX and website design. Imagine visiting a website with complicated navigation and cluttered content. You’ll probably want to close the page the moment you set your eyes on the mess.
UX and website design might seem like a pricy investment, but putting your time and money into this aspect will benefit your business in the long run. Since an eCommerce website is like a store, you want to decorate your website with good design and interface to ensure that your visitors have a memorable experience visiting your website.
Not Using SEO
The third mistake you should avoid is not using SEO. Search engines help people discover your business. When you don’t include search engine optimization in your strategy, you will miss out on a lot of traffic and potential customers.
There are a few things you can do SEO-wise to help your website rank on search engines, such as doing keyword research before publishing your content, creating extensive product descriptions so people can find your site easier, and improving your website navigation to help increase visitors. SEO can be a confusing subject requiring a bit of learning, but investing in SEO can help your business grow significantly.
Complex Checkout Process
Having a complicated checkout process is a recipe for disaster. This can come in different forms, but the most common ones are having long forms for customers to fill or a buggy site that malfunctions everytime someone tries to make a purchase.
These things can happen if you have poor website UX and a lousy hosting platform. To avoid these disasters, ensure your hosting platform is reliable and ready to help you when you run into issues. Secondly, ensure that the forms your customers need to fill are kept short to avoid frustration.
Not Using Product Photos and Descriptions
Lastly, running an eCommerce website requires selling products or services. Your visitors won’t know what you’re selling without product photos or descriptions. Unlike brick and mortar stores, you can’t market your products in person, so you need to write vivid and informative descriptions to ensure that your customers understand what products you are selling.
Photos are also necessary since they give an idea of what your product looks like. If possible, include high-quality images that display your products in a positive light.
Running an eCommerce website will have its challenges and benefits. In this day and age, eCommerce websites can gain great success when they are developed with care and thought. Now that you know the five things to avoid, we hope this article will help you in your eCommerce journey.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.