First impressions are the most important for a short period, and you can only have one. Your product’s packaging will significantly contribute to the world of e-commerce and retail packaging.
Consider a Rado. Although the watch is the most crucial aspect of your purchase, the way the watch looks to you is just as important.
You may be wondering which of the following feels more comfortable:
You will receive your Rado in a fragile, unmarked white cardboard box filled with bubble wrap.
You can get your Rado in a custom rigid box with a hot stamping process and design tailored to your specific product design.
Create a Branding Experience
The packaging of your product is a critical part of your brand, even if it is not for Rado. It can add value to your product and create a unison branding experience that increases customer loyalty and improves the look of your brand.
This article will cover the most critical aspects of product packaging for retail stores and the best way to use this overlooked environment to help your brand stand out.
Benefits of Attractive Packaging
As you have read, high-quality packaging materials can make a difference, as they create a lasting first impression.
A product that is packaged in a beautiful, personalized package offers that genuine sense of value:
Good retail packaging can help your product stand out from other over-the-counter items.
Sure, there’s a way to use bright, vibrant colors, but it doesn’t always work if your company’s design process doesn’t allow it. A mark with subtle, muted tones will not receive a boost from an illuminating pink spot.
But using colors to emphasize a distinctive feature you provide is an effective way to stand out and increase customer loyalty to your brand.
The coffee packaging is beautiful; however, the subtle use of color in each blend gives a bright note of color while remaining true to the brand’s spirit.
An excellent retail packaging design tells the consumer that they will not just buy a product but also an experience built around it.
To continue the discussion about experiences associated with a product, the unboxing experience is something that retailers and e-commerce companies are starting to use more and more.
At first, it is strange to register with an open box.
That’s where everyone’s power lies.
Do you remember that you were a child for Christmas?
Now, as mature adults, that excitement and enthusiasm remain.
Since unpacking videos play a crucial role in marketing and brand awareness, it’s not hard to understand why putting the product in plain packaging with a sticker and a little bubble wrap can be harmful.
Packaging that reflects colors, shapes, and the overall brand is essential:
The color printed on the box also means that you have taken care of the details. A small message at the top of the box can be a great way to stay on top of the brand. If you use humor:
A good unboxing experience helps the customer remember the product’s distinctive points of sale. This lets the customer feel confident that they have made the right choice when purchasing the product.
Be Aware of Disposable Plastics
Disposable plastics can destroy our waterways, oceans, and natural environment. However, disposable plastic is the most popular choice for many companies as it tries to keep costs low and profits high.
Studies show that almost 82% of customers spend more money on recycled packaging. This means that not only can your brand do well by implementing eco-friendly packaging, but you will also attract a more broad audience of environmentally conscious consumers.
However, words such as sustainability and green are easy words to use.
Paper obtained from plants are excellent alternatives to petroleum papers. However, not if the plants come from plants that were once thought to be the pure Amazon rainforest.
Evaluate industry-wide certifications such as FSC paper pulp and environmentally friendly stamps.
Also, consider transparency.
The Patagonia clothing brand has perfected its transparency by being honest and open about the materials they use in their clothing. They choose to use durable materials whenever possible. However, they use petroleum-based products.
If a product contains this substance, Patagonia will do its utmost to ensure that customers know they are buying a product that includes the non-renewable element.
This transparency and openness give strength. This, in my opinion, is a fantastic approach to attracting environmentally-conscious consumers.
Product Design and Branding
If your product is on the shelves, there are some good practices you must follow, along with some strict rules that the packaging design must follow.
Many foods legally require ingredient lists, barcodes, and nutrition information.
It is worth discussing with your local authorities to ensure your package is stored with all the necessary warnings.
Consider the surroundings of the stores where your items are sold and ask yourself the following questions:
Will I be able to have a specific display space?
What competitors will I face?
Where will the product (s) be found?
If you sell through your store, the world is yours.
Essential white boxes with a solid brand name in the centre and front link your product, branding, physical store, and business.
This is an excellent illustration of the vital role that packaging plays in boutique stores.
Packaging for Online Stores
Following the COVID-19 crisis, many stores that previously operated exclusively based on retail are now entering the field of e-commerce.
On paper, it looks easy. However, creating an online store with various distinctive items, SKUs, and inventory management processes can be time-consuming and expensive.
Once this hurdle is overcome, you will be glad to know that there is not much difference between retail and online packaging.
E-commerce packaging can enhance the unboxing experience, as mentioned above. Imagine the excitement of receiving something like this in the mail instead of the standard brown bubble wrap box:
You may argue that packaging quality is more important in the e-commerce business model because it is the first point of contact between your item and the consumer.
The British active clothing brand is sold in their retail store and has recently entered the world of online shopping. Because their clothing is comfortable and durable, it is unnecessary to use corrugated cardboard boxes. Instead, they make personalized mail bags:
Because the basic principle of the brand is sustainability, its products are made of natural and recyclable materials. The same philosophy is reflected in their packaging, and the bags used for shipping are entirely biodegradable.
Bags can also be used as storage bags, a unique, durable product that can be used for many purposes.