Last Updated on February 12, 2023 by Shams Khan
It’s amazing. How important a photographer is in supporting the success of any marketing campaign can they forget to market their photos and advertising campaigns.
Or better yet, they started advertising photo ads and social media ads but eventually developed a negative social media strategy that was not effective.
Where did you end up as a photographer? Do you know how to trade your photos?
If you are facing the last question, then you need to know how to create a simple advertising strategy to promote your photo business around the world.
Tip 1 – Identify your photo business goals
Important Rules of Marketing – define the first and second goals of your social media strategy from the beginning.
So what are your goals?
Is it becoming more and more obvious?
Of course, why not? Posting your name on social media to gain popularity in your niche is a great way to drive traffic to your doorstep.
Now decide only your second goal. Wait, what is it?
Your second goal is the place where you plan to achieve your main goal.
For instance; your main goal is to expand your qualifications. Given that you are planning to use Facebook targeted ads to 500 wedding planners in Manhattan, their interest in your photography project is your second goal.
Once you have built a good traffic foundation, in the hands of your advertising followers, your intentions change from awareness to conversion.
Now you want to change the road leading to and leading to conversion.
In your list of followers, there will be people who like your work and want to associate with you. Among your contacts, some may be your customers.
You will put your best work on social media in the best way to make your followers interested in your photography skills. We will discuss how to interact with your content in this article.
If at first your photo business did not have any advertising intentions that hit your head, ask yourself the following questions:
- “What do you want in your business?”
- “Which part of the audience do you want to reach?”
- “How do you get involved with them?”
It will put you one step further in the right direction.
Tip 2 – Decide whether you will target a niche or a diverse community
The big question is: what kind of photo will you post on social media?
There are two ways to fix it.
First, customize your public photo profile based on niche color scheme, theme or photo type.
In this way, you can show your target audience a photo shoot that you are familiar with.
For example, check out this Instagram photo gallery full of newborn faces. Here, the theater focuses specifically on the audience interested in children’s photography. You can even check out the Instagram handle of Tradekey.com.
Tip 3 – Choose the right Social Media Platform for marketing photos
This is a frequently asked question that every photographer thinks when they start trading their photography.
Well, it depends on your audience. Where do they choose to stay? What is their favorite platform for creating and consuming content? That is your favorite place.
So, once you have developed the niche conundrum mentioned in the tips above, it will be safe to navigate.
Assuming you are a wedding photographer, your audience is the bridesmaids and brides looking for wedding inspiration on Pinterest. With 40 million people using Pinterest to organize their wedding, using Pinterest to market your photos is a great idea.
If your photography business covers a major corporate event as well as photography, then LinkedIn is the thing to do.
Tip 4 – Get more engagement than followers
It is a hard drug to swallow – interest in followers on social media is considered a trivial matter and does not do much for your photography business.
It started when almost all social media platforms started thinking about the problem of fake followers and promoted content. This has led to social media platforms adapting their algorithms to deliver more relevant, realistic and engaging content. To have a strong impact on your photo business through your social media campaigns, you need to develop your relationships with your followers, which are not limited to your